Children 'exposed to too many adverts for alcohol'

Campaigners say marketing reduces the age at which young people start to drink.

Alcohol: Call for advertising crackdown (file pic).
Alcohol: Call for advertising crackdown (file pic). © Deadline

Campaigners are calling on Scottish politicians to do more to prevent children from seeing alcohol adverts.

Candidates from all parties for May's Holyrood election are being asked to back tougher action on the advertising of alcoholic drinks in the next term of the Parliament.

The call has been made by a coalition including the British Medical Association (BMA) Scotland, Scottish Health Action on Alcohol Problems (SHAAP), Alcohol Focus Scotland and Scottish Families Affected by Alcohol and Drugs.

They point to research showing that exposure to alcohol marketing reduces the age at which young people start to drink, increases the likelihood that they will drink and increases the amount of alcohol they will consume once they have started to drink.

Alison Douglas, chief executive of Alcohol Focus Scotland, said: "Everyone agrees that children shouldn't see alcohol advertising but they do.

"Watching sport on TV, waiting for the school bus, at the cinema or using social media - all of these activities are exposing our children to positive messages from alcohol companies.

Ms Douglas claimed exposing children to alcohol marketing was "morally wrong", and said there was "clear evidence that exposure to alcohol marketing leads children to start drinking at an earlier age and to drink more".

She added: "The current codes are failing to protect children. It's time to take effective action in Scotland and ensure our children can play, learn and socialise in places that are free from alcohol marketing."

BMA Scotland chair Dr Peter Bennie added: "The presence of alcohol branding is currently ever-present in the lives of children in Scotland. There can be few children in Scotland who are not exposed to some form of alcohol advertising or branding on an almost daily basis.

"The next parliamentary term must see concrete action to protect children from alcohol marketing and I hope all candidates at this election will sign up to endorse that."

One account. All of STV.

This field is required. That doesn't look like a valid e-mail format, please check. That e-mail's already in our system. Please try again.
ShowHide
Forgot password?
This field is required. At least 6 characters please. Did you enter your details correctly?
If you've forgotten your details then use the 'Forgot password?' link.
Need to reset your password?

We'll send a link to reset your password to

We've sent you details on how to reset your password

Please check your email and follow the instructions.

Forgotten your email address?

Have you forgotten the email address that you previously joined with? Don't worry, by emailing enquiries@stv.tv we can help.

One account. All of STV.

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
At least 6 characters please
ShowHide
This field is required. At least 6 characters please.
You have to be 16 or over to join
This field is required. This doesn't appear to be a valid date
Type your full postcode and select your address This field is required. It doesn't look like you've entered a valid postcode. Can't find your address? Confirm the details you've given us are correct by clicking here

By continuing you agree to our Terms of Use, including our Privacy Policy and Cookie Policy. Any issues contact us.

Upload Profile Picture

Please make sure your image is under 2mb in size and a valid JPG, PNG or GIF.

Are you sure?

Unfortunately, you'll be unable to access our premium content. We’ll be sorry to see you go, but if you change your mind you can rejoin us at any time.

Please verify your STV account

Please verify your STV account using the email we sent you. If you have lost the email, we can send you another one, just click the button below.

Thanks

We've sent you a new verification email.
Please check your email and follow the instructions to verify your account.

Welcome to STV
Thanks for joining us.

Oops!

Sorry, you must be at least 12 years old to place a vote for your Real Hero.

Please review our Voting Terms of Use for more information.

Oops!

Sorry! It seems that you are using a browser that is incompatible with our voting service.

To register your vote please copy the below URL in to your regular mobile browser. We recommend Google Chrome, or Safari.

http://shows.stv.tv/real-heroes/voting

Oops!

Sorry, you seem to have already voted in this category.

Thanks for voting

Now share your vote with friends on your social network

Share on twitter Share on facebook

Cast your vote

Please register or sign in to continue.

Cast your vote

This field is required. This doesn't appear to be a valid date

Cast your vote

Please fill out this form to cast your vote. As you are under 16 years old you will not create an STV account. Why do we need these details?

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
This field is required. That doesn't look like a valid e-mail format, please check.
Location This field is required.
Parental Consent This field is required.

That's you. All that's left is to click the 'Submit Vote' button below. By doing so, you confirm that you and your parent or guardian have read and accept our Voting Terms of Use, Privacy Policy and Cookie policy, and that the details you have entered are correct. We'll look after them as carefully as if they were our own.