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Penguins on parade to support Maggie's centre in Dundee

The charity art trail aims to encourage visitors and residents to explore the city.

Maggie's: The penguins will raise awareness for the charity.
Maggie's: The penguins will raise awareness for the charity. STV

Maggie's in Dundee has joined forces with Wild in Art to raise funds for the cancer support charity.

The Penguin Parade hopes to be both an important fundraising initiative to support the centre in Dundee and an invitation to visitors and locals to explore the local area as part of a free day out for children and families as a discovery trail, in a similar manner to the Oor Willue bucket trail in 2016. 

The Penguin Parade is hoping that local and national businesses will also sponsor individual penguin's. The money raised from these decorated statues would go directly to Maggie's in Dundee, which is based at Ninewells Hospital. 

Maggie's chief executive Laura Lee said: "Maggie's is all about community, which is why we love the Penguins project.

"It is wonderful that the event will attract visitors, provide free days out for children and families, help create special moments and memories that will last a lifetime, encourage healthy lifestyles and put local companies' brands alongside Maggie's at the centre of the design regeneration in Dundee ."

Charlie Langhorne, director of Wild in Art, said: "We're delighted to be working with Maggie's Dundee to bring a fun event to the city that will really make a difference.

"It promises to inspire civic pride across all generations, showcase the very best that Dundee has to offer and leave a valuable economic and social legacy."

He added: "However, it can only be made possible with the support of businesses.

"That's why if you're keen to play an important role in a high profile, citywide project that brings communities together and showcases your corporate creativity, you need to become a sponsor!"

Sponsoring a Maggie's Penguin will cost £4000 and includes the rights to use the Maggie's Penguin branding in marketing and communications as well as advertising rights for the Penguin Trail app, route map and souvenir auction catalogue.

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