• STV
  • MySTV

Jamie Oliver welcomes Scottish Government obesity plan

TV chef described the proposals to improve the nation's health as 'trailblazing'.

Chef: Oliver said Scotland had set an example (file pic).
Chef: Oliver said Scotland had set an example (file pic).

A Scottish Government plan to ban junk food deals and limit adverts for unhealthy snacks has been welcomed by TV chef Jamie Oliver.

The proposals, which could also see a calorie cap applied to takeaway food, were announced by public health minister Aileen Campbell as she launched a new consultation designed to tackle Scotland's obesity crisis.

Oliver praised the Scottish Government for its "bold, brave and trailblazing move to transform our kids' diets" and urged Westminster to follow suit.

He said: "Holyrood has outlined plans for a multi-pronged obesity strategy, including new rules around the marketing and advertising of unhealthy food. This is an amazing step towards making sure the healthiest choice is the easiest choice - for everyone.

"Today, Scotland has set an example to the rest of the world. It has picked up the baton that Westminster dropped last year."

Figures from 2016 showed that two-thirds (65%) of adults in Scotland were overweight, including 29% who were obese - statistics which are "largely unchanged since 2008", the Government said.

The consultation states ministers are "minded to act to restrict price promotion on food and drink products which are high in fat, salt and sugar" such as multi-buy deals and temporary price promotions.

As TV and radio advertising is reserved, the Scottish Government pledged to "strongly press" Westminster to ban broadcast advertising of foods high in fat, salt and sugar before the 9pm watershed - with ministers in Edinburgh saying if the UK Government does not act it will demand these powers be devolved to Holyrood.

https://stv.tv/news/politics/1378781-unpopular-steps-needed-to-tackle-scotland-s-obesity-crisis/ | default

Ms Campbell said they would also consider if restrictions are needed over the advertising of such products in areas around schools and children's visitor attractions, as well as on buses and trains.

The Scottish Government will also spend more than £40m on "weight management interventions" for almost 100,000 people who have or are at risk of type 2 diabetes.

Meanwhile, a specific strategy for restaurants and takeaways will be published by summer 2018 and include "action on calorie labelling, portion size and calorie cap options, promotions and marketing".

There will be funding of £200,000 over the next three year to help small and medium sized food businesses make healthier products, while health visitors will also work with families to promote health eating.

Ms Campbell said: "We are putting forward a package of bold measures designed to help people make healthier choices, empower personal change and show real leadership. Now we need people who live, work and consume food and drink in Scotland to tell us what they think.

"As with our ground-breaking strategies on alcohol and tobacco, this is the start of a progressive plan of action, learning from our experience in Scotland and further afield, that will make a real, lasting difference to the country's health."

Download: The STV News app is Scotland's favourite and is available for iPhone from the App store and for Android from Google Play. Download it today and continue to enjoy STV News wherever you are.

One account. All of STV.

This field is required. That doesn't look like a valid e-mail format, please check. That e-mail's already in our system. Please try again.
ShowHide
Forgot password?
This field is required. At least 6 characters please. Did you enter your details correctly?
If you've forgotten your details then use the 'Forgot password?' link.
Need to reset your password?

We'll send a link to reset your password to

We've sent you details on how to reset your password

Please check your email and follow the instructions.

Forgotten your email address?

Have you forgotten the email address that you previously joined with? Don't worry, by emailing enquiries@stv.tv we can help.

One account. All of STV.

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
At least 6 characters please
ShowHide
This field is required. At least 6 characters please.
You have to be 16 or over to join
This field is required. This doesn't appear to be a valid date
Type your full postcode and select your address This field is required. It doesn't look like you've entered a valid postcode. Can't find your address? Confirm the details you've given us are correct by clicking here

By continuing you agree to our Terms of Use, including our Privacy Policy and Cookie Policy. Any issues contact us.

Upload Profile Picture

Please make sure your image is under 2mb in size and a valid JPG, PNG or GIF.

Are you sure?

Unfortunately, you'll be unable to access our premium content. We’ll be sorry to see you go, but if you change your mind you can rejoin us at any time.

Please verify your STV account

Please verify your STV account using the email we sent you. If you have lost the email, we can send you another one, just click the button below.

Thanks

We've sent you a new verification email.
Please check your email and follow the instructions to verify your account.

Welcome to STV
Thanks for joining us.

Oops!

Sorry, you must be at least 12 years old to place a vote for your Real Hero.

Please review our Voting Terms of Use for more information.

Oops!

Sorry! It seems that you are using a browser that is incompatible with our voting service.

To register your vote please copy the below URL in to your regular mobile browser. We recommend Google Chrome, or Safari.

http://shows.stv.tv/real-heroes/voting

Oops!

Sorry, you seem to have already voted in this category.

Thanks for voting

Now share your vote with friends on your social network

Share on twitter Share on facebook

Cast your vote

Please register or sign in to continue.

Cast your vote

This field is required. This doesn't appear to be a valid date

Cast your vote

Please fill out this form to cast your vote. As you are under 16 years old you will not create an STV account. Why do we need these details?

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
This field is required. That doesn't look like a valid e-mail format, please check.
Location This field is required.
Parental Consent This field is required.

That's you. All that's left is to click the 'Submit Vote' button below. By doing so, you confirm that you and your parent or guardian have read and accept our Voting Terms of Use, Privacy Policy and Cookie policy, and that the details you have entered are correct. We'll look after them as carefully as if they were our own.