Theresa May is to announce a rewriting of planning rules to get developers building more houses to address the shortage of affordable homes.

As part of her plans to "restore the dream of home ownership" she will warn developers their past record could count against them when they bid with councils for new planning permissions.

She wants to make getting planning permission from councils harder for those who "sit on land and watch its value rise".

At a speech on Monday, the prime minister will stress she "cannot bring about the kind of society I want to see, unless we tackle one of the biggest barriers to social mobility we face today" - the lack of affordable housing.

Writing in the Daily Telegraph ahead of the speech at a national planning conference in London, May took aim at housebuilders constructing "row after row of identikit red-tiled boxes" in towns and cities with the plans putting a focus on buildings which suit their surroundings.

And she will take on the "perverse incentive" where "the bonuses paid to the heads of some of our biggest developers are based not on the number of homes they build but on their profits or share price", discouraging them from constructing houses after getting planning permission for a site.

The PM could allow councils to take a developer's previous building rate into account when deciding to grant future planning permissions.

"I want to see planning permissions going to people who are actually going to build houses, not just sit on land and watch its value rise," she will say.

She will add that the housing crisis has led to a "vicious circle from which most people can only escape with help from the Bank of Mum and Dad", and too many are locked out from the dream of home ownership.

May will also announce a nationwide standard that sets out how many homes councils need to plan for in their area, with rules made clearer to show they can prioritise affordable homes prioritised for "key workers" including including nurses, teachers and firefighters.

Labour's shadow secretary of state for housing, John Healey MP, said: "The Prime Minister should be embarrassed to be fronting up these feeble measures first announced a year ago. After eight years of failure on housing it's clear her Government has got no plan to fix the housing crisis.

"Since 2010, home-ownership has fallen to a 30 year low, rough sleeping has more than doubled, and deep cuts to housing investment have led to the lowest number of new social rented homes built since records began.

"This housing crisis is made in Downing Street. It's time the Tories changed course, and backed Labour's long-term plan to build the genuinely affordable homes the country needs."