Rape campaign aims to educate young men on what constitutes consent
We Can Stop It is aimed at men aged between 16 and 27, the main perpetrators of rape in Scotland.
A new campaign aims to challenge the idea of consent in the hope of reducing rape in Scotland.
We Can Stop It is aimed at men aged between 16 and 27 years old as more than a third of reported rapes in Scotland are carried out by this demographic.
The advert aims to challenge the idea of consent and shows a man taking a kiss as a sign he has consent.
It will be aired after 9pm on on-demand services and online.
Training is also being given to pub and club staff so they can recognise when an intervention can prevent someone being the victim of rape.
Chief constable Sir Stephen House said: "Sex without consent is rape. There are no excuses. If someone is drunk or drugged, they cannot give consent. ’We Can Stop It’ sends a very clear message - we can and we must prevent rape and sexual assault.
"The number of people coming forward to report rape is increasing which is a positive sign that victims are becoming more confident in coming forward, knowing their report will be thoroughly investigated.
"Our ultimate aim though, with our partners, is preventing these crimes in the first place and this campaign contributes to that work."
Sandy Brindley from Rape Crisis, said: "Rape Crisis Scotland strongly supports the development of this campaign, which directly targets potential perpetrators of rape. The law is clear - sex without consent is rape, but we need to do much more to increase public awareness around this issue.
"The new advert can play an important part in making sure people, particularly young people, are clear about what rape actually is, and that it can have serious consequences."
Staff at the Butterfly and Pig in Glasgow are among those getting bystander training in the hope they can help prevent sexual assaults.
Paul Banham from the venue said: "Bystander training is a fantastic initiative. It offers our team training, which not only raises awareness of the signs of vulnerability and potential predatory behaviour it also addresses the many ways in which our managers, bar and door staff can intervene in a safe and controlled way. I would encourage other bars and clubs to get involved."
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