Richard Branson arrives in Edinburgh on inaugural Virgin flight
Branson flashed his tight white boxers as he got off the plane, showing the message 'stiff competition'.
Richard Branson has arrived in Edinburgh to celebrate the inaugural Virgin Atlantic Little Red flight from London.
Branson was a passenger on the first flight to arrive in Scotland on Monday morning. As he got off the plane, he lifted up his red kilt to reveal a pair of tight white boxers with "stiff competition" written across the front.
Sir Richard, speaking as he landed in Edinburgh, said: "Virgin Atlantic Little Red is the next step on our exciting journey, allowing us to offer a more connected network which will deliver sustained and effective competition at home and around the world.
"We're really looking forward to welcoming on board millions of passengers between Heathrow, Manchester, Edinburgh and Aberdeen and to restoring consumer choice on these routes."
The new service is expected to carry up to a million passengers a year, create 375 jobs in the UK and generate £75m in spending from visitors to Scotland.
Little Red will offer 26 flights a day from Heathrow to and from Manchester, Edinburgh and Aberdeen. Virgin Holidays is also expanding in Scotland, opening a new shop in Edinburgh.
Deputy First Minister Nicola Sturgeon was there to meet Sir Richard at the airport.
She said: "These new flights from Edinburgh and Aberdeen will create jobs, offer passengers easier access to Virgin's global destinations and provide competition on these routes, resulting in a better deal for passengers.
"Good access to Heathrow, the UK's only hub airport, is essential for Scotland's economic development. The Scottish Government is also keen to see more direct international flights from Scotland and we continue to press for air passenger duty to be devolved as quickly as possible to provide the means to incentivise this."
Also on board the first flight were actor John Hannah, singer Professor Green and his Made in Chelsea fiancé Millie Mackintosh.
Virgin is starting domestic services after take-off and landing slots at Heathrow were made available following the takeover of carrier bmi by British Airways' parent company IAG.
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