• STV
  • MySTV

'Much more could be done' to make most of £240m cycle tourism

Recommendations for realising full potential of leisure cycling made in Transform Scotland report.

Cycle tourism photo op June 11 2013

Cycle tourism is worth almost £240m each year for the Scottish economy, according to a new report by a transport campaign group.

Transform Scotland argues that Scotland should be branded as a must-visit destination for cycling in order to capitalise on the economic benefits.

Its report, The Value of Cycle Tourism, states that leisure cycling and touring by visitors and residents nets as much as £239m annually.

Published in partnership with sustainable travel organisation Sustrans Scotland, the report sets out recommendations for realising the full potential of leisure cycling, including promoting the activity to a wider range of groups and supporting marketing of routes, particularly in rural areas of Scotland.

Transform Scotland director Colin Howden said: "While Scotland has built up a reputation for mountain biking, much more could be done to brand Scotland as a 'must-visit' destination for cycle tourists and leisure trips.

"There is substantial room for growth in touring and leisure cycling, and with appropriate promotion could make an even greater contribution to Scotland's economy.

"Our report sets out a strategic direction for both public-sector bodies and the private sector in taking forward the expansion of the sector so that it can play its full role in Scotland's tourism strategy."

The report comes as transport minister Keith Brown travels to the Netherlands to gain knowledge and first-hand experience of the country's cycling infrastructure.

Mr Brown said: "I am delighted to be visiting the Netherlands to see for myself how they differ in terms of infrastructure, education and attitudes on cycling.

"The people of the Netherlands have a wealth of cycling knowledge which we in Scotland are keen to learn from as we move towards our shared vision that by 2020, 10% of all journeys will be made by bike.

"I am hoping to bring back many of the lessons learned from this visit and discuss these further with the cycling community and local authorities back home in order to improve and promote bike use across Scotland."

John Lauder, director of Sustrans Scotland, said: "Sustrans considers that with the appropriate provisions in place, Scotland could easily be on a par with the Netherlands in terms of levels of cycling."

He added: "We are sitting on an untapped potential that, with minimal investment, we could quickly realise.

"As business opportunities go, this is a no-brainer. However, more needs to be done to promote leisure and touring cycling to a broader range of people, making it more attractive to beginners, women and young people.

"To realise this great potential there needs to be greater development and marketing of themed cycle routes, including greater visibility for the National Cycle Network and the EuroVelo [European cycle route network] routes when Scotland markets and promotes itself."

Feedback: We want your feedback on our site. If you've got questions, spotted an inaccuracy or just want to share some ideas about our news service, please email us on web@stv.tv.

Download: The STV News app is Scotland's favourite and is available for iPhone from the Apple store and for Android from Google Play. Download it today and continue to enjoy STV News wherever you are.

Join in: For debate, chat, comment and more, join our communities on the STV News Facebook page or follow @STVNews on Twitter.

One account. All of STV.

This field is required. That doesn't look like a valid e-mail format, please check. That e-mail's already in our system. Please try again.
ShowHide
Forgot password?
This field is required. At least 6 characters please. Did you enter your details correctly?
If you've forgotten your details then use the 'Forgot password?' link.
Need to reset your password?

We'll send a link to reset your password to

We've sent you details on how to reset your password

Please check your email and follow the instructions.

Forgotten your email address?

Have you forgotten the email address that you previously joined with? Don't worry, by emailing enquiries@stv.tv we can help.

One account. All of STV.

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
At least 6 characters please
ShowHide
This field is required. At least 6 characters please.
You have to be 16 or over to join
This field is required. This doesn't appear to be a valid date
Type your full postcode and select your address This field is required. It doesn't look like you've entered a valid postcode. Can't find your address? Confirm the details you've given us are correct by clicking here

By continuing you agree to our Terms of Use, including our Privacy Policy and Cookie Policy. Any issues contact us.

Upload Profile Picture

Please make sure your image is under 2mb in size and a valid JPG, PNG or GIF.

Are you sure?

Unfortunately, you'll be unable to access our premium content. We’ll be sorry to see you go, but if you change your mind you can rejoin us at any time.

Please verify your STV account

Please verify your STV account using the email we sent you. If you have lost the email, we can send you another one, just click the button below.

Thanks

We've sent you a new verification email.
Please check your email and follow the instructions to verify your account.

Welcome to STV
Thanks for joining us.

Oops!

Sorry, you must be at least 12 years old to place a vote for your Real Hero.

Please review our Voting Terms of Use for more information.

Oops!

Sorry! It seems that you are using a browser that is incompatible with our voting service.

To register your vote please copy the below URL in to your regular mobile browser. We recommend Google Chrome, or Safari.

http://shows.stv.tv/real-heroes/voting

Oops!

Sorry, you seem to have already voted in this category.

Thanks for voting

Now share your vote with friends on your social network

Share on twitter Share on facebook

Cast your vote

Please register or sign in to continue.

Cast your vote

This field is required. This doesn't appear to be a valid date

Cast your vote

Please fill out this form to cast your vote. As you are under 16 years old you will not create an STV account. Why do we need these details?

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
This field is required. That doesn't look like a valid e-mail format, please check.
Location This field is required.
Parental Consent This field is required.

That's you. All that's left is to click the 'Submit Vote' button below. By doing so, you confirm that you and your parent or guardian have read and accept our Voting Terms of Use, Privacy Policy and Cookie policy, and that the details you have entered are correct. We'll look after them as carefully as if they were our own.