Sir Tom Hunter boosts STV Appeal with £100,000 pledge
A week of special programmes will highlight the plight of children living in poverty in Scotland.
One of Scotland's richest men has kicked off the STV Appeal by pledging £100,000 of his own money.
Sir Tom Hunter launched the appeal, which aims to raise money for children living in poverty, with a donation through his Hunter Foundation.
And he has called on other Scots to dig deep into their pockets to help the thousands of children who grow up below the breadline.
He said: "One in four of our kids in Scotland live in poverty, and that quite frankly is unacceptable. So what we wanted to do through STV is highlight the challenge, but then probably more importantly highlight some of the solutions."
On Sunday Lorraine Kelly will present a special programme to launch the appeal, with more broadcasts going out during the week.
And on Friday there will be a live show broadcast from STV's studios around Scotland when viewers will have the opportunity to donate.
The Appeal aims to make a difference to the lives of people like musician Alison Turriff, now one of Scotland's brightest classical hopes, whose talent was almost wasted because she grew up almost penniless in Wishaw in a one-parent household.
She recalled: "I remember being about six and I asked for some piano lessons, and was told, sorry but there's not enough money at the minute, but if you want to go along to the end of the road, the piano teacher lives in the next street, have a look."
STV's chief executive Rob Woodward said: "We're really trying to do three things. One is raise awareness of the issue. Shine a light on what is an unspoken truth. And thirdly, it's about challenging stereotypes."