Hello Girls: ‘Wonderpants’ give Glasgow men a lift
Marks & Spencer new range of underwear give men a boost.
Glaswegian men hoping to impress the ladies will be given a little boost from a new range of underwear from Marks & Spencer.
The Bodymax bum-lift and frontal enhancement pack will go on sale from October 15. The Argyle Street M&S store in Glasgow will be the only place in Scotland men can buy the pants, although they will also be available to order online.
Manufactures claim the frontal enhancement pack, for a mere £10, will give men a 38% boost. Meanwhile, the bum lift pants - for £15 - will give a 20% "visual lift" to a man’s derriere.
Dave Binns, Head of Buying for Men’s Underwear for Marks & Spencer, commented: "Women have been wearing and enjoying the benefits of shapewear for many years now and we saw such a positive response from men when we launched our Bodymax shaping vests earlier this year.
"Pants are the next natural addition to this range and our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results. These pants provide a real confidence boost for men and we think they will prove popular with our customers."
The underwear will be available in black and white.