• MySTV

Rangers demand 'clear and unambiguous' apology from BBC for Mad Men montage

BBC Scotland described the opening titles as a 'creative animation'.

Ibrox Stadium
© SNS Group

Rangers have demanded a "clear and unambiguous" apology from the BBC over its use of a Mad Men montage featuring manager Ally McCoist.

The broadcaster had responded to a complaint from the Ibrox club on Thursday, stating that the opening titles of Sportscene this week were "well intentioned" and not meant to cause offence.

Rangers had complained after they claimed they were "inundated" with phone calls and emails from supporters offended by the opening sequence, which featured McCoist falling from Ibrox stadium in homage to the titles of the popular American drama show.

Following the BBC's response, chief executive of the Glasgow club Charles Green reiterated Rangers' feelings over the "tasteless" sequence and called for the broadcaster to make an apology.

In a statement on the Rangers website he said: "It is deeply regrettable that the BBC has failed to understand the strength of feeling within the Club, and indeed among our supporters, on the Mad Men/Ally McCoist issue that has dominated the front pages of today’s newspapers.

"The public response issued to the media from the BBC yesterday was clearly inadequate in attempting to resolve the issue and the response today from BBC Scotland failed to address appropriately the grave offence that has been taken over the sequence.

"The club requests a clear and unambiguous public apology be issued as a matter of urgency to the manager and the club in order that a line can be drawn and we can all move on and concentrate on football."

BBC Scotland has not issued a response to the latest statement over the issue of its coverage of Rangers' 2-0 win over Motherwell in the Scottish League Cup. The montage was based on the animated opening titles of Mad Men, which features a suited figure falling from an office block.

This is not the first time issues have arisen between Rangers and the broadcaster in recent times. Last year former owner of the Ibrox club Craig Whyte said he would sue the BBC over a documentary it screened that revealed he had previously been banned as a director for seven years.

His announcement of legal action has not resulted in any court hearings so far, while administrators of oldco, Duff and Phelps, also said they were consulting lawyers over launching legal action against the broadcaster after it screened another documentary, Rangers: The Men Who Sold the Jerseys, earlier this year in which allegations of a conflict of interest surrounding their appointment was aired. However, no legal action has been taken regarding the programme.

In July last year, the BBC apologised to Rangers over an "inappropriate edit" of an interview with McCoist about sectarian issues in Scottish football. The manager had initially banned the broadcaster from Ibrox stadium before the apology was issued.

One account. All of STV.

This field is required. That doesn't look like a valid e-mail format, please check. That e-mail's already in our system. Please try again.
Forgot password?
This field is required. At least 6 characters please. Did you enter your details correctly?
If you've forgotten your details then use the 'Forgot password?' link.
Need to reset your password?

We'll send a link to reset your password to

We've sent you details on how to reset your password

Please check your email and follow the instructions.

Forgotten your email address?

Have you forgotten the email address that you previously joined with? Don't worry, by emailing enquiries@stv.tv we can help.

One account. All of STV.

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
At least 6 characters please
This field is required. At least 6 characters please.
You have to be 16 or over to join
This field is required. This doesn't appear to be a valid date
Type your full postcode and select your address This field is required. It doesn't look like you've entered a valid postcode. Can't find your address? Confirm the details you've given us are correct by clicking here

By continuing you agree to our Terms of Use, including our Privacy Policy and Cookie Policy. Any issues contact us.

Upload Profile Picture

Please make sure your image is under 2mb in size and a valid JPG, PNG or GIF.

Are you sure?

Unfortunately, you'll be unable to access our premium content. We’ll be sorry to see you go, but if you change your mind you can rejoin us at any time.

Please verify your STV account

Please verify your STV account using the email we sent you. If you have lost the email, we can send you another one, just click the button below.


We've sent you a new verification email.
Please check your email and follow the instructions to verify your account.

Welcome to STV
Thanks for joining us.


Sorry, you must be at least 12 years old to place a vote for your Real Hero.

Please review our Voting Terms of Use for more information.


Sorry! It seems that you are using a browser that is incompatible with our voting service.

To register your vote please copy the below URL in to your regular mobile browser. We recommend Google Chrome, or Safari.



Sorry, you seem to have already voted in this category.

Thanks for voting

Now share your vote with friends on your social network

Share on twitter Share on facebook

Cast your vote

Please register or sign in to continue.

Cast your vote

This field is required. This doesn't appear to be a valid date

Cast your vote

Please fill out this form to cast your vote. As you are under 16 years old you will not create an STV account. Why do we need these details?

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
This field is required. That doesn't look like a valid e-mail format, please check.
Location This field is required.
Parental Consent This field is required.

That's you. All that's left is to click the 'Submit Vote' button below. By doing so, you confirm that you and your parent or guardian have read and accept our Voting Terms of Use, Privacy Policy and Cookie policy, and that the details you have entered are correct. We'll look after them as carefully as if they were our own.